Mahi
Restaurant
The online ordering app project showcases thoughtful UX research and design, enabling users to place orders easily and intuitively. The case study highlights accessible flows, clear visuals, and seamless prototype development.
1 The product
Mahi Restaurant is an Online Application which can be used as a direct ordering platform for customers.
2 Project Duration
Updated July 2024
Took 4 weeks
3 The Problem
The main problem is less custom options in food items and long checkout processes.
4 Responsibilities
The app is to attract customers who want easily customizable ingredients and quick checkouts along with easy communication with the restaurant and delivery.
5 The Goal
The goal is to make the customer satisfied with the app by making it fast and user friendly.
6 Typology
Inknut Antiqua R
Inter R M SB B
Personas
I conducted interviews and took numerous surveys to understand daily users who order food online and don't have time to cook their meals. I observed that people with a tight schedule often order online and need their orders to reach on time and know the delivery location and estimated time.
Sugi
Age: 18
Hometown: Mumbai, Maharashtra
Goals
- Want Fresh Food
- Can Use any Payment Method
- Time saving
Frustrations
- It's difficult to wait long while receiving order
- Late delivery ruins my schedule timings
- It's tough to locate the order I placed in the last week
Sugi is about to complete her HSC Education. She loves classical dances and is an Extrovert. She attends Dance Classes, Swimming Classes and Tuitions everyday. She often prefers ordering food online due to her packed schedule.
Bucky
Age: 22
Hometown: Mumbai, Maharashtra
Goals
- Can get food on time
- Need Proper cost prices on items
- Tracking Food Properly
Frustrations
- Vegetarian & Non Veg food don't have correct indications
- Different prices on App & Restaurant
- Delivery boy doesn't answer calls
Bucky is a Physics Student and has been a bright student. His Maximum time is spent in learning new skills & takes a half hour break sometimes so prefers getting food on time & should be able to order faster through the app.
IMAGINARY NAMES TO HIDE IDENTITY
User Journey Map - Sugi
User Journey Map - Bucky
Wireframes
AFTER USABILITY STUDY
Through interviews and surveys with daily food app users, three core pain points emerged. Users with busy schedules struggled most with time constraints: long delivery waits, no advance planning tools, and slow checkout flows made the experience frustrating. Accessibility was another recurring issue; users couldn't reach delivery personnel, estimates were unreliable, and restaurant options felt limited. Finally, interface and usability problems including text-heavy menus, confusing layouts, and difficulty finding specific dishes made ordering feel like a chore rather than a convenience. These findings directly shaped the design direction for Mahi.
Accessibility Consideration
Frequently Used Icons make it easy for Navigation for all Users.
Accessibility Consideration
Adding Alt texts for Images and adding feedback after every order will help the User and Developer understand each other.
Impact
After use, the app got Commended for its easy usability, quick ordering ways and delivery system.
What I Learned
Considering every type of User and in every situation is important. Apps should solve problems of the User.
Key Takeaway
Feedbacks are a must, every feedback will provide us with a new statement which helps us in improving the app every step of the way.
Next Step
Making constant changes and updates and conducting surveys will enhance the User likeability to the app and attract more customers.